Wine can do things a chicken nugget can’t

Much news of late has documented the decline of the wine industry. If ever there was an era of existential crisis for wine we are living in it now.

Tariffs, tax, wellness, zero wine, cocktails, boomers, gen z, gen x, millennials, sulphites, oversupply, science and the world’s obsession with iced strawberry matcha are all to blame apparently…

Most challenges I can take in my stride, but I get a little sad that our beautiful industry is minimised by some into a box called “health risk to manage”. For us, wine is our life. It’s growing and struggling, and making and fighting for something that is real and speaks of place and tells a story and brings people together.